Email at different stages of the funnel

Written by Sanju on
Email at different stages of the funnel

A regular follow-up always gives customers a chance to be heard and engage effectively. Follow-ups can be a great source to ask customers, “What they want/expect next.” Customers usually want a medium to get in touch with the company. Therefore, the follow-up system enhances this communication.

A survey of National Sales executive association has shown

48% of salespeople never follow up with a prospect. 25% of salespeople make a second contact and stop. 12% of salespeople only make three contacts and stop. Only 10% of salespeople make more than three contacts. 2% of sales are made on the first contact. 3% of sales are made on the second contact. 5% of sales are made on the third contact. 10% of sales are made on the fourth contact. 80% of sales are made on the fifth to twelfth contact.

To check the response statics on 7Targets

Go to ‘Responses’ and click on ‘RESPONSE STATS’


Here you’ll see the graph of follow-ups


The orange color highlights the second follow-up which is 7.2% The light blue color highlights the third follow-up that is 36.1% The Ocean blue color highlights the fourth follow-up that is 22.7% The red color highlights the fifth follow-up that is 26.8% The Pink color highlights the sixth followup The yellow color highlights the seventh follow-up that is 5.2%

The above data is of one year.

Different stages of the funnel require different followup

The awareness stage requires a different approach to make your customer aware that what you’re offering. Awareness of products can be created by blog articles, Online Ads, and videos.

Interest stage is when somebody likes the company’s services, it requires separate setup followups such as blog guides, frequently asked questions, and live chat if necessary.

The desire stage comes after the consumer is interested in a product or service, then the goal is to make consumers desire it, moving their mindset from ‘I like it’ to ‘I want it’.

The action stage is when the consumer is convinced by your service. This stage requires certain follow-ups such as email onboarding and phone consultation.


With 7Targets these stages can be implemented easily.

You can actually search and see the different stages of your email follow-ups.


By doing this you can have different sets of messages at different stages to make sure that your approach to sales at several stages is in a proper process. This will reduce the chances of miss out on who’s executing the process.

Followups at different stages require a different approach. Emails also follow their own journey, going through different stages. Below written is the complete journey of an email and the importance of follow-ups.

Hope this helps you. You can drop an email to if any questions.

Sanju is a serial entrepreneur. 2 decades of experience. Loves automating stuff. Recent obsession is around adding intelligence in marketing and sales solutions. He is currently focusing on a simple but very important problem of figuring out the best ways to intelligently respond to leads on time (not too fast, and not too late) to help get a meeting. His new mission is ‘Personalisation at scale for all at reasonably low cost’. Background: Developer. Founded and sold Opex Software/REAN cloud to Hitachi Vantara. Was lucky to be a contributor in the $950m DoD Cloud deal (pre JEDI deal).


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