How to Calculate Bounce Rate ?

Number of Valid leads created in last 7 days:

  • TVL = Filter by Create Date for last 7 days.

Number of leads actually bounced in last 7 days.

  • Bounced Leads = Filter by Modified in last 7 days and State Deactivated->Bounce Deactivated.

Bounce Rate = (Bounced Leads * 100) / TVL

If the Bounce rate is 4% or more then the leads identified as Bounce Risk will be put in status Deactivated->Bounce Risk.

You can check Bounce Rate by clicking on Org Messages > Org Details.The page will look like the below image. image



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